Lately I’ve been seeing a lot of ads like this one placed on revolving doors. It’s a good way to get the attention of commuters who are so set in their routines that changing billboards or other advertising surfaces like subway posters don’t reach them - someone walking through a revolving door has to look at it, or risk being mowed down by people on the other side!

This ad for Meiji milk suggests that with the help of the seemingly innocuous beverage, pushing a Sumo wrestler out of your way is as easy as pushing a revolving door. Meiji also used stickers featuring wrestlers, rugby players, and judo masters to represent those who could be conquered with a nice cold glass of milk. You have to give them credit for trying - no one’s really come up with a good advertising campaign for milk since the iconic “got milk?” ads of the ’90s.

[via IBelieveinAdvertising]